Saturday, January 28, 2023
HomeCyclingCastelli Opens First Flagship Retailer in Girona

Castelli Opens First Flagship Retailer in Girona


Castelli celebrated the flagship retailer’s opening with a public all-day occasion on Saturday, October 15, that included a social gravel experience and a night opening get together.

A number of of the model’s skilled and ex-pro athletes participated, together with Nathan Haas, Sandra Alonso, Rory Sutherland, and Fran Ventoso, amongst others. The occasion was additionally attended by Spanish and worldwide biking media.

The Flagship Retailer

The Italian model has simply opened its first flagship retailer within the coronary heart of Girona, Spain, the biking capital of Europe. Situated at Carrer Nou 25, on one of many metropolis’s predominant purchasing streets, the 275-square-meter area has been designed to showcase a extra complete Castelli product vary together with the model’s biking heritage and fervour for innovation.

castelli

The spacious retailer is designed to showcase the merchandise with a full “full the equipment” expertise and loads of becoming rooms. A number of LED shows across the retailer add additional product and model enhancement, highlighting the newest product tales. The shop additionally contains a small biking heritage area celebrating a few of the many groups and athletes Castelli has outfitted over time.

castelli

A educated, passionate, and pleasant employees staff is readily available to reply any questions and help prospects in deciding on the right equipment.

As well as, the shop will develop into a meet-up location for normal rides and different Castelli occasions and actions, together with night talks, technical “how you can costume” tutorials, and Zwift occasions.

The Future, Mixing the On-line and Bodily Retailer

The shop will, sooner or later, mix the digital with the bodily to create a singular and immersive client retail expertise that features offering full product data instantly at prospects’ fingertips through devoted digital show screens.

The flagship retailer is already promoting Castelli’s new 2022 Fall/Winter assortment, and by the tip of 2022 it’ll introduce a delegated customized clothes area with a configurator for patrons to customize and design their private jersey or staff equipment.

The tradition of and fervour for biking will likely be additional enhanced by a devoted mechanic workshop area so prospects can have a whole bicycle tune-up whereas they browse the Castelli vary.

castelli

Why Girona?

The Catalan township of Girona is perhaps little recognized to anybody exterior the biking world. Nonetheless, this small metropolis north of Barcelona has develop into the European biking capital within the final 20 years. Tons of of professional riders stay there, and tens of 1000’s of eager amateurs go to yearly for his or her holidays.

castelli

“There has by no means been any doubt about discovering the right location for Castelli’s first flagship retailer; Girona is our ‘second house,’” stated Steve Smith, Castelli model supervisor. “Over the previous few years Girona has develop into the Mecca for cyclists. A minimum of as soon as in your biking life it’s essential to make a pilgrimage to expertise the roads, trails and tradition of Girona.”

castelli

The Girona space has performed a vital function for Castelli over time, as lots of the model’s skilled and newbie athletes use Girona as their house base for a lot of the season, and lots of resolve to remain there after retiring from the WorldTour.

“And, whereas the information has been all about outlets closing after the pandemic shakeout, we’re excited and assured that the proper of bodily model and product presence nonetheless has a strong function to play in delighting prospects and constructing long-lasting model relationships,” Smith added.

Castelli Girona Retailer
Carrer Nou 25
17001 Girona
Spain

Monday to Saturday.
10:00-14:00 – 15:30-19:30

Comply with the Girona Retailer on socials:
INSTAGRAM
FACEBOOK

castelli


Like PEZ? Why not subscribe to our weekly e-newsletter to obtain updates and reminders on what’s cool in street biking?



RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments

error: Content is protected !!