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HomeCyclingIs Rivian going to make their very own bikes and e-bikes?

Is Rivian going to make their very own bikes and e-bikes?


Rivian is positioning themselves to be not solely a pacesetter within the electrical automobile area, but additionally an aspirational model for the out of doors set. From built-in storage to facilitate tenting and overland expeditions, to the risk of built-in bike racks, Rivian may very well be a giant identify within the close to future. Which is why it may not be all that shocking to see that they’ve filed a trademark utility to use the Rivian identify to the world of bikes.

Rivian e-bike and bike trademark application

A fast search of the phrase ‘Rivian’ on the USPTO Trademark website reveals a listing of 46 totally different trademark functions, but it surely’s the newest that’s rapidly gaining consideration. Filed simply final week, the trademark offers with the identify ‘Rivian’ because it applies to almost all the things bicycle and electrical bicycle associated.

Now, it’s totally potential that Rivian is simply masking their bases to stop another person from utilizing the phrase ‘Rivian’ on their very own e-bikes to capitalize on the EV maker’s momentum within the area. But it surely’s additionally an actual risk that an EV producer that’s clearly invested within the out of doors area might wish to spend money on e-bikes of their very own—or at the very least Rivian branded.

Wanting by way of the opposite trademark functions, you’ll discover issues like Rivian logos for steel and non-metal tent stakes, non-electric vegetable peelers, measuring cups, moveable stoves, and different issues that may be present in an overland setup. So whereas it could be potential that Rivian is considering their very own e-bikes, our greatest guess is that for now, these logos are all about defending their model, and never that they’re going to be releasing a motorbike anytime quickly.

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