From this 12 months’s Tour de France, Alpecin-Fenix will likely be rebranded as Alpecin-Deceuninck, this can be a transfer to enhance their total funds as they set their eyes on new targets-such because the UCI World Tour. Rising a group’s funds comes naturally and this new “Banner” looks as if the following logical step for the general improvement of the group.
Proper now, the group is totally purchased away with the Giro, and whereas each stage win counts, the group has to intention forward. On their relaxation day, Alpecin-Fenix supervisor Philip Roodhooft stated that they’ve now utilized for a WorldTour 2023 license.
At the moment Deceuninck is a sub-sponsor of the group and after Tour De France 2022, they may substitute the Fenix as the brand new naming accomplice. This modification will likely be taken into impact instantly for each the lads’s and ladies’s squads. Crew supervisor Philip Roodhooft stated:
The WorldTour is the following logical step for the group. It’ll enhance our funds to make us develop into a greater group than we’re at present. Shifting to the most important league of biking is an enormous step for us as a group, but in addition for Deceuninck.
Since they’ve utilized for the UCI WorldTour license, they may simply meet the standards as they’re at present positioned on the seventh place within the UCI rankings for the final three years. On account of their exemplary efficiency, the group has been getting computerized invites to WorldTour races, they’ve even been titled because the Greatest-Ranked Professional Crew within the UCI rankings.
Roodhooft stated:
We see it as a consequence of the expansion we had now, and profitable the rating of the ProTeams shouldn’t be a given factor. We have now been very glad to do it two occasions in a row, but it surely creates a stress. We’re not afraid of stress however this offers us an opportunity to work on the long term.
This shift is nice from a strategic standpoint, even the group’s High Gun Mathieu Van Der Poel has deemed it so. At the moment Van Der Poel is having fun with the group chief’s place as he helms the group for Giro d’Italia. The group has loved high-level success because of Van Der Poel as he gained the Tour of Flanders twice and is at present main the group for the Giro. The Dutchman believes that this new partnership will permit the group to draw extra expertise.
Deceuninck was a title sponsor to Crew Fast-Step Alpha Vinyl earlier than becoming a member of in with Alpecin-Fenix. For now they’ve a three-year dedication with Alpecin-Fenix which can run although the top of 2025. This present contract additionally follows in with Van Der Poel’s contract with Alpecin-Fenix.
Roodhooft appears assured sufficient in regards to the new change, the thinks this shift will open doorways to a number of alternatives.
For us, it’s a coincidence, in any other case each contracts would have been made on the similar time. It’s linked to the following WorldTour license.
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Featured Picture Through YouTube/Biking Professional Internet
