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Remodeling an Business: The Converged Community Know-how that Powered the Tremendous Bowl

“You play to win the sport.” I usually discover myself desirous about how this notorious quote from former New York Jets coach Herm Edwards applies to the world of enterprise. In at present’s market, there aren’t any awards for participation. Corporations that don’t intention to win not often stay in enterprise for very lengthy.

That being stated, essentially the most profitable companies are sometimes those that aren’t content material to easily play by the foundations, in reality at Cisco we name that “performing and remodeling” as a companion. Take the leisure venue business, for instance. Cisco companion AmpThink isn’t simply enjoying the sport, it’s redefining it—and it’s successful.

“We don’t simply promote a community; we promote a stadium.”

—Invoice Anderson, President, AmpThink

AmpThink has labored with Cisco for greater than 10 years, deploying and managing tech infrastructure at over 80 stadiums, arenas, and different public venues. One in all AmpThink’s newest tasks was SoFi Stadium in Inglewood, California. If that title sounds acquainted, it’s as a result of SoFi Stadium was the venue that hosted the 2022 Tremendous Bowl.

AmpThink’s strategy is exclusive throughout the sector. It’s a Grasp Know-how Integrator, dealing with design, deployment, companies, buyer help and even manufacturing, all with a holistic purpose – fixing buyer issues and unlocking new shopping for facilities. It’s this philosophy that led to the revolutionary converged community technique that powered the Tremendous Bowl and is quick turning into the business normal.

AmpThink’s machining space the place it manufactures its options

Sport-changing integration

The SoFi Stadium mission represents the fruits of a decade of expertise and energy pushing for a extra environment friendly venue tech paradigm. Whereas the standard stadium mannequin sees every answer delivered and managed by a separate companion operating on a separate community, AmpThink introduced all these disconnected methods collectively onto a single converged tech stack. Now, all of the methods {that a} profitable leisure venue requires—energy, lighting, audio, safety, collaboration, TV broadcast, WiFi, irrigation, (the listing goes on)—are all linked on the identical clever community, constructed with Cisco WiFi 6, IPTV, IP telephones, Safety Options, and IP Cloth for Media.

The worth of this strategy isn’t simply concerning the community, however what it helps. AmpThink acts as an enabler, working alongside all mission stakeholders to make sure all the pieces is absolutely built-in. This empowers sponsors, advertisers and distributors to effortlessly faucet into the venue’s know-how. Not solely does this forestall a complete host of duplicated prices and labor, it eliminates shadow IT points which have plagued the business for years.

“In comparison with conventional stadium infrastructure, the answer we put in place is materially extra environment friendly and cheaper. On the broadcasting facet alone, we’ve saved the client thousands and thousands of {dollars}.”

—Invoice Anderson, President, AmpThink

For customers and followers, it’s all about connectivity. At the moment, “the sport” isn’t simply concerning the match, it’s a shared human expertise that spans each the venue and the complete breadth of content material experiences inclusive of in venue, social, streaming, IPTV and over-the-top broadcast.  Guests anticipate to have the ability to seamlessly share footage, movies and livestreams of the occasion because it occurs—rising the calls for of the community every year, with each occasion—and AmpThink’s converged community constructed on Cisco’s connectivity portfolio delivers. Check out some key metrics from the Tremendous Bowl and what the converged community was capable of help.

Ten years of partnership

AmpThink has seemed on the wants of venue operators and is filling an enormous gap out there, offering options, buyer expertise, and companies that set it aside from the competitors. At Cisco, we’re proud to be part of that differentiation.

Our involvement is twofold. Firstly, we offer the merchandise, with the SoFi Stadium deployment touching the complete scope of the Cisco connectivity portfolio. Secondly, we dedicate engineering experience to assist AmpThink carry bespoke options to the desk that clear up particular buyer issues. With Cisco’s help, Invoice Anderson and his professional crew are capable of pitch to the most important gamers within the sector. SoFi Stadium is a chief instance, and it simply goes to indicate the type of worth an in depth partnership can create.

The Cisco information heart inside SoFi Stadium that powers the converged community

“SoFi Stadium is our capstone mission. It’s the place we proved Cisco’s dedication, we proved the depth of the product portfolio, and we proved our imaginative and prescient. It’s exhausting for the business to disregard what we’re doing after we’re powering a 300-acre campus. With out Cisco’s portfolio and engineering expertise, we couldn’t have gotten there.”

—Invoice Anderson, President, AmpThink

From resistance to a brand new business normal

On paper, the benefits of the converged community make it seem to be a no brainer, however AmpThink has confronted appreciable resistance from an entrenched business. What AmpThink is doing is disruptive, and never simply in a Silicon Valley buzzword type of manner, it’s actually transformational.  Convergence is a colossal shift that impacts an enormous variety of folks.

The disparate, siloed strategy is how stadiums have all the time achieved issues up to now, and venue constructors and operators believed it was essentially the most dependable technique. AmpThink first proved them flawed at Dickies Area in Fort Price, Texas.

At Dickies Area, AmpThink participated in and received 5 separate RFPs, then supplied to ship all 5 options collectively at a cheaper price by means of a converged community. Dickies Area proved that AmpThink’s system works, paving the best way for converged networks at Allegiant Stadium and SoFi Stadium. Now, the success of each venues makes it clear {that a} holistic tech technique is solely the most suitable choice, and it’s set to turn into the brand new business normal.

By its expertise at Dickies Area, Allegiant Stadium, and SoFi Stadium, AmpThink has developed a tried and examined blueprint for converged community implementation, which different venues could be loopy to not reap the benefits of. The advantages are so immense that even current stadiums ought to be desirous about modernizing. It’s a giant funding, but it surely’s price it.

The within of SoFi Stadium – the stadium of the long run

“The sooner that venues begin desirous about transformation, the simpler will probably be for them. Change doesn’t must occur unexpectedly, but it surely’s important to determine a holistic, long-term improve plan to prioritize capital. Plan correctly, purchase it as soon as, purchase it proper.”

—Invoice Anderson, President, AmpThink

Venues which are keen to make that funding and modernize their infrastructure will not be solely positive to please followers, they’re additionally positive to win the long-game sustaining a profitable sports activities and leisure enterprise. The identical applies to our companion neighborhood and Ampthink is a chief instance!

Go to Cisco’s Associate Packages to be taught extra about getting linked into Cisco’s companion applications.

To be taught extra about how Cisco and companions like AmpThink are paving the best way in Sports activities, Media, and Leisure, be part of us at NAB.

Discover how Cisco and our companions are reworking the leisure business:



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