Manufacturing bicycle tires within the heart of Europe within the northern Czech mountains since 1928, rubber producer Rubena is placing their very own identify again on bike tires. After seven years of promoting their big selection of street, gravel, metropolis, and mountain bike tires underneath their separate Mitas Tyres model identify, they’ll be rolling again to Rubena Tyres all through 2022.
Rubena bike tires again after 7yrs of Mitas
A decade in the past Rubena bike tires & tubes have been most well-known in central Europe. So the Czech tire maker rebranded their full bicycle line-up as Mitas – the identical model they use internationally for the whole lot from motorbike, to tractor, to airplane tires. It appeared like a transfer to reposition themselves as a high-performance biking model, made in Europe however nonetheless fairly inexpensive.
However after a number of years that included substantial sponsorship of the UCI MTB World Cup – and a brilliant technical namesake Mitas Selection path characteristic on the Nové Město XC World Cup that put the world’s finest cross-country racers & bike prototypes via the ringer – it seems to be it’d return to being known as Rubena’s Selection quickly?
Technically, we don’t anticipate to see any main tire adjustments straight away, as Mitas/Rubena simply launched an all-new Monarch gravity tire (above) final fall, and simply up to date wider variations of their X-Street gravel tires (under). And their 2022 catalog is predicted to remain branded Mitas all through this 12 months, as they “steadily remodel” again to Rubena.
“Immediately, the Czech rubber producer Rubena, s.r.o., which is inextricably engraved within the reminiscence of not solely Czech cyclists, is withdrawing from the Mitas model. It would now supply all the bicycle vary underneath the Rubena Tyres model.
The custom of Rubena’s rubber business dates again to the 12 months 1908. The primary Czechoslovak bicycle tyre was manufactured in Náchod in 1928. Yearly, Rubena ships thousands and thousands of tyres and internal tubes everywhere in the world. The whole lot is manufactured within the Czech Republic within the largest specialised manufacturing facility for tyres and tubes in Europe. Traditionally, our merchandise have appeared on wheels underneath the Kudrnáč, Barum and Mitas manufacturers.
The Rubena Tyres product vary contains bicycle tyres for MTB, Street, Gravel, Metropolis and Trekking, together with tyres for E-bikes.“