Monday, January 30, 2023
HomeCyclingSRAM companions with NY Yacht Membership American Magic crusing workforce for...?

SRAM companions with NY Yacht Membership American Magic crusing workforce for…?


Right here’s one of many strangest (biking associated, anyway) press releases we’ve seen shortly: SRAM has partnered with the New York Yacht Membership American Magic workforce of their effort to win the 2024 America’s Cup race.

Particulars will not be but revealed, however they tease that SRAM will present in-boat applied sciences and that the crew has been testing them. I imply, Shimano makes fishing gear, so…

sram new york yacht club american magic partnership

PRESS RELEASE: SRAM, the world’s most modern bicycle element producer, introduced a partnership with the New York Yacht Membership American Magic racing workforce of their bid to win the thirty seventh America’s Cup.

“That is a tremendous alternative to not solely display our merchandise and applied sciences in a brand new and distinctive method however be part of one of the vital historic and seen sporting occasions on this planet,” stated SRAM CEO Ken Lousberg. “SRAM componentry can be integral to the success of this yacht.”

“NYYC American Magic is investing loads of time and useful resource into growing and testing programs for our next-generation AC75. SRAM has 35 years of expertise working with high-performing groups, and we’re excited to be collaborating and pushing the boundaries in our pursuit to win the thirty seventh America’s Cup,” stated Terry Hutchinson, Skipper and President of Crusing Operations for NYYC American Magic.

New York Yacht Membership American Magic will spend all winter in Pensacola earlier than relocating to Barcelona for the ultimate push into the thirty seventh America’s Cup marketing campaign in 2024. The thirty seventh America’s Cup will happen in Barcelona, Spain, in September and October 2024.

SRAM and American Magic will present extra particular particulars of the settlement, in addition to in-boat applied sciences, later this yr.

In regards to the New York Yacht Membership
The New York Yacht Membership was based in 1844 when 9 New York yachtsmen met in New York Harbor aboard John Cox Stevens’ yacht, Gimcrack. A yr later, the Membership’s first clubhouse was in-built Hoboken, N.J. The Membership’s Annual Regatta was first run in 1846. The Membership was the keeper of the America’s Cup from 1851 to 1983, and it organized the primary transatlantic race in 1866. The Membership maintains two beautiful clubhouses, one on forty fourth Road within the coronary heart of New York Metropolis, identified for its Mannequin Room and intensive nautical library. The second clubhouse, at Harbour Court docket in Newport, R.I., yearly hosts a few of North America’s most prestigious crusing occasions, together with the Annual Regatta, Race Week at Newport offered by Rolex, the Rolex New York Yacht Membership Invitational Cup and the Queen’s Cup.

About American Magic
Shaped in October 2017 by Bella Mente Racing, Quantum Racing, and the New York Yacht Membership, American Magic represents a joint imaginative and prescient to win the America’s Cup, the best prize in crusing and the oldest trophy in worldwide sport. New York Yacht Membership American Magic brings collectively two extremely profitable racing applications with essentially the most prestigious yacht membership on this planet. Each are united by a dedication to regain the America’s Cup, reconnect the American crusing base with the premier occasion within the sport, and elevate the standard of aggressive crusing in the US. The identify, American Magic, is a nod to the New York Yacht Membership’s storied America’s Cup historical past; a mixture of the boat the trophy is known as for, and the primary boat to defend it.

About SRAM
SRAM® is a producer of modern bicycle elements based in Chicago, Illinois, in September of 1987, with the invention of its first product, Grip Shift®. All through its 38-year historical past, SRAM has centered on modern product improvement in all biking disciplines. SRAM has additionally acquired a few of biking’s most enjoyable manufacturers, together with RockShox®, Zipp®, Quarq®, TIME®, and most just lately including Hammerhead®, and Velocio®. With 5000-plus staff, places of work, and manufacturing in 16 nations, SRAM is among the largest producers of motorcycle components on this planet.

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