The Former Skilled highway and racing bicycle owner Floyd Landis is returning to the world of biking, and this time he’s not alone however joined by the 2-time Olympian David “Tinker” Juarez. Landis’s CBD-product firm Floyd’s of Leadville will truly be sponsoring a mountain bike and gravel bike racing crew and Tinker Juarez will probably be on the lead.
Floyd Landis is an expert racing bicycle owner that rose to well-known gracefully, throughout his superb tenure he spent virtually three years with the U.S. Postal Service, from the beginning of 2002 to the top of 2004. Aside from this, he additionally received the 2006 Tour De France and would have been the third Non-European winner in Tour De France’s historical past however was disqualified for utilizing performance-enhancing medication.
This isn’t Floyd’s first time sponsoring a racing crew although, simply after founding the Floyd’s of Leadville, he sponsored a professional continental biking crew in 2019, and the way he’s again once more. Though this time, he’s making an attempt one thing new as mountain bike and gravel racing.
Once we requested Floyd, what’s the primary market technique for his firm, that is what he needed to say, “So far as a advertising technique for the corporate, the gravel and the mountain bike occasions have a a lot better environment the place you work together with folks. Skilled highway racing is … an occasion, and you’ve got the professionals there, and you’ve got folks watching, however you don’t have the kind of neighborhood of individuals which might be all taking part,”
David “Tinker” Juarez is a seven-time nationwide champion and two-time Olympian, he’s additionally a member of the Mountain Bike Corridor of Fame which is kind of an honor. He began BMX racing from a really younger age when he was 13, after which on the age of 25 he formally and professionally transitioned to cross nation and endurance mountain biking. Afterward, he shifted his consideration to ultra-endurance highway racing on the age of 44. Even at this age, he’s extremely aggressive, he managed to win 2021’s UCI Mountain Bike Masters World Championship, that too in his age class.
Cannondale is such a giant identify within the bike business, Jaurez was sponsored by Cannondale for nearly 27 years though that expired within the October of final 12 months. Simply by that, Floyd rushed to the chance and supplied sponsorship to Tinker Juarez.
“I’ve recognized Tinker for a very long time,” Landis stated. “He represents one thing that the game ought to aspire to signify, proper? He cares about it, he’s a optimistic man, he talks to folks, he’s nice with the followers—there’s nobody higher … he’s an actual inspiration.” Each Juarez and Floyd are enthusiastic about entering into mountain bike and gravel racing.
Even after all of the races and championships, Juarez has completely no intentions of retiring anytime quickly. “There are those who at all times say, ‘I’m 40 and I simply began driving, and I’m simply glad I may look as much as you,” Juarez stated. “Being within the sport for so long as I’ve, is there actually a deadline? All of us need to keep wholesome, and all of us need to do one thing that’s enjoyable … it was at all times a dream of mine to make it a residing, , so now I’m nonetheless doing it.”
Juarez’s primary focus will nonetheless be mountain bike races, though with the beginning of the upcoming season he may even shift his consideration to gravel racing.
Tinker Juarez is a part of a extremely aggressive crew, he’s joined by Taylor Lideen, who’s the winner of the 2021 Unbound XL Gravel Race. Then there’s Geneviève Jeanson, a Canadian former pro-road bicycle owner that ender her profession after being suspended due to doping. Victor Cashes a younger and bold mountain bike racer and Anne Donley can also be a part of the crew. This extremely bold crew is being led by endurance athlete Paul Thomas, who may even be racing in some chosen occasions.
Aside from Thomas, Landis may even be racing this upcoming season, he additionally appears to be fairly enthusiastic about his return to the world of biking.
“I bought chubby and give up driving for the longest time,” Landis stated. “So it’s good for me, it offers me one thing to coach for. And I just like the environment there. I like speaking to folks at these occasions—it’s a extremely nice crowd.”
Featured Picture through Instagram/tinker.juarez